Adam Scott Actor

If sex sells, then the nudity can not be far behind. At least that's what you Zappos, the online retailer, expects its new ad campaign featuring nude models doing everyday things like running, calling a taxi and playing frisbee in public.
The campaign was created by Mullen, the agency of record company and part of the Interpublic Group of Companies, and aims to highlight the company's clothes. "A company has a unique culture," said Tim Vaccarino, creative director of Mullen Group. "Doing something is not really typical of them."

The campaign moves away from Mullen's latest work with Zappos, he offered (dress) felt puppet whose voice was provided by real customer service calls and mostly consists of TV ads. The new campaign will incorporate a heavy dose of digital ads, videos and QR codes (for a quick response), as well as print ads in magazines. And if the idea of ​​using the naked people that need clothes to sell clothes seem too literal, that is exactly what the marketing minds of Zappos and Mullen says he had in mind.

"Sometimes advertisers try to do something very creative and messaging is lost," said Michelle Thomas, senior brand manager of marketing at Zappos. The campaign also highlights Zappos focus on clothing as an "engine of growth for the future," said Thomas. "A company has a belief that really, you can sell anything."

The Kantar media unit of WPP, said Zappos spent $ 19.7 million on advertising in 2010 and $ 4.8 million in the first quarter of 2011.

The hundreds of brands on the Web site are as varied as Zappos Stuart Weitzman and Spanx, and the company has a separate website, Zappos Couture, which sells higher end designers like Alexander McQueen and Stella McCartney. The company also has web pages where the style of the house together costumes and customers can determine their personality style (Are you a mom-on-the-Go, a casual or Boho?).

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The new ads were shot outdoors in places like Park Avenue and Manhattan's West Village women and have naked with strategically placed censor bars, doing outdoor activities like running or riding a Vespa scooter. A sentence in one ad reads: "To help break a sweat without breaking the law."

Instead of tall slender models, the ads have "the forms and curves of many, many people," said Vaccarino. Tiffany Payne, who is five feet high, was a model appears riding a scooter in downtown Manhattan.

"Sometimes when I see ads and girls from 6 feet 2 and thin, somehow put me off buying the product because I do not fit me right," said Payne. During the shoot, the models wore pasties and thongs or bikinis tiny to be edited later.

A company is hoping consumers will continue to look in print ads of the campaign long enough to notice which will be reinforced with quick response codes. When scanned with a smartphone, the codes will lead to the mobile phone user to a site with videos of fiction of what happens with the naked women in ads. Users can also select clothes for the model to use and can enter the mobile site a company to purchase items on the smartphone.

Ads will start running in August issues of magazines like Lucky, InStyle Cosmopolitan and Harper's Bazaar. The target audience is what Zappos calls "happy hunting", or women who are fashion conscious consumers and heavy media online.

Women who may feel slighted by the lack of a naked man on the campaign will have to wait until late July, when Zappos will pay the home page of a search portal of the main drivers of interactive advertisement introducing a character male, Arthur. In the ad, Arthur asks the user to help them get dressed, while he makes his way to the Zappos website.

"He should be engaging in a" I hope you had your coffee and "kind of way," said Ka